Case studies.

Kramar Pet Company

Prior to engaging Bay PR, the KraMar Pet Company had received little media exposure and had instead concentrated its marketing efforts on below-the-line activities. 

Bay PR devised a creative and proactive campaign utilising a pet expert media spokesman. Research and surveys were initiated to generate news media coverage positioning the company as credible experts and to support the release of new products. 

The campaign achieved consistently outstanding results, generating extensive brand awareness and product publicity across TV, radio, newspapers and magazines.