Case studies.

CRT Women's Symposium

As Australia's largest rural merchandiser, Combined Rural Traders (CRT) plays an active role within rural communities. The CRT Women's Symposium offers an opportunity for women from rural communities to get together and hear from a range of inspirational and motivational speakers. 

Bay PR managed the media publicity program to help raise awareness and drive attendance to this important community event. 

Local media coverage was secured announcing the event and interviews organised with key speakers across TV, radio and print media. Publicity on the day and follow-up coverage detailing the success of the event was also generated. 

The PR program ensured that the sponsorship delivered the maximum value for the investment made.