Case studies.

Byron Bay Accomodation

In the winter of 2009, Bay PR was appointed by Byron Bay Accommodation, the region’s largest independent bookings’ service, to implement a tactical publicity campaign that would promote accommodation bookings for the winter period. Bay PR devised a campaign that aimed to work hand-in-hand with BBA’s intensive winter marketing program to highlight the accommodation specials on offer as well as the beauty and activities in Byron Bay in the winter time. 

Bay PR achieved an intense burst of media coverage during the three month winter period, including the Sydney Morning Herald, the Age, The Courier Mail, the Herald Sun, Adelaide Advertiser and Mx Magazine, prompting a spike in enquires and bookings for BBA accommodation deals during this time.