Case studies.

BodyMedia FIT

Bay PR was approached to launch a new state-of-the-art fitness armband, BodyMedia FIT, that delivers outstanding fitness and weight loss results in record time. 

Bay PR devised a launch campaign that targeted magazine editors, health and fitness writers of metropolitan newspapers, new technology writers, TV, press and radio. 

Launch presentations were held at ACP Magazines and Pacific Publications with celebrity health and fitness experts as key speakers.  Each launch presentation received a great turn-out with many editors and health and fitness writers keen to try out BodyMedia FIT. 

Bay PR rolled out the campaign to press and broadcast media and secured Ch9’s A Current Affair which ran a segment with interviews, case studies and real-life experiences about this life-changing new product.